Author · Private Advisor

There is an art to getting what you want.

Lucerna Johnson writes about the defining choices that shape a woman's life.

Author of How to Bag a Millionaire and What Every Sophisticated Woman Should Know, she brings a sharp, distinctive perspective to an enduring question: what does it take for a woman to build a life she actually wants?

Begin with the books

For those who prefer to work through the ideas independently, the books are designed to be returned to, considered and put into practice.

Read at your own pace. Take what you need. And learn to make choices with intention.

Work with Lucerna

For women who want advice specific to their circumstances, Lucerna offers select one-to-one consultations.

Private, considered and tailored to you — your questions, your decisions, and the life you want to create.

The books

2023 · The original manual

How to Bag a Millionaire

A practical guide for women who want to raise their standards — working through every corner of a woman's life to show exactly where to level up.

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New · Just released

What Every Sophisticated Woman Should Know

The follow-up — sharper standards, same no-nonsense approach to how a woman carries herself, presents herself, and moves through the world.

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